Tāmaki Makaurau Auckland Brand Library

Kia ora

Welcome to Auckland’s brand home. Whether you need high-quality photography and videos or guidelines and inspiration, you can find everything you need to help tell the story of Tāmaki Makaurau Auckland here.

Tāmaki Makaurau
Auckland Brand Library

Kia ora

Welcome to Auckland’s brand home. Whether you need high-quality photography and videos or guidelines and inspiration, you can find everything you need to help tell the story of Tāmaki Makaurau Auckland here.

Get Our Brand Playbook

About Our Brand Themes

Themes that guide us

Auckland, told through four lenses.

The Heart of Our Brand

Our brand is built from the inside out.

Shaped by locals, tested globally, and grounded in Māori values.

It’s how we align who we are with what we say.

See the Research

The Heart of Our Brand

Our brand is built from the inside out.

Shaped by locals, tested globally, and grounded in Māori values. It’s how we align who we are with what we say.

See the Research

Bring Auckland's story to life

Our Brand Library is your creative home base. We’ve gathered everything you need to help share the heart of Tāmaki Makaurau with the world.



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