Kia ora
Welcome to Auckland’s brand home. Whether you need high-quality photography and videos or guidelines and inspiration, you can find everything you need to help tell the story of Tāmaki Makaurau Auckland here.
Tāmaki Makaurau
Auckland Brand Library
Kia ora
Welcome to Auckland’s brand home. Whether you need high-quality photography and videos or guidelines and inspiration, you can find everything you need to help tell the story of Tāmaki Makaurau Auckland here.
Themes that guide us
Auckland, told through four lenses.
Each of our themes reflects a unique part of Auckland’s identity.
Use them to shape messaging, visuals, and storytelling.
The Heart of Our Brand
Our brand is built from the inside out.
Shaped by locals, tested globally, and grounded in Māori values.
It’s how we align who we are with what we say.
The Heart of Our Brand
Our brand is built from the inside out.
Shaped by locals, tested globally, and grounded in Māori values. It’s how we align who we are with what we say.
Bring Auckland's story to life
Our Brand Library is your creative home base. We’ve gathered everything you need to help share the heart of Tāmaki Makaurau with the world.
