Tāmaki Makaurau

Auckland

Welcome to Tāmaki Makaurau Auckland’s brand home.
Your guide to understanding Auckland’s place brand, plus resources to help you share what makes our region unique.

A young woman practices poi

Everyone who promotes our region domestically and internationally has a part to play in building Auckland’s brand. This site is about helping you shape the stories you tell about Tāmaki Makaurau Auckland around the things which make us unique. 

Telling a consistent story about what makes us unique will attract the investment, workers, students and visitors that will help our region grow in a way that enhances what we love about Tāmaki Makaurau Auckland. You’ll find the information and resources you need to share what makes Auckland a special place here.

FIND OUT MORE
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Auckland's brand
Auckland’s place identity, essence and brand themes
Research
Find out about the research process to uncover Auckland’s brand, our challenge and narrative gaps
Content tips
Tips for aligning your content to Auckland's brand
Resources
Access free, high-quality images, footage and campaign toolkits
Brand checklist
Check if your project or initiative is on brand
Place Brand of the Year
Read about Auckland's Place Brand of the Year 2020 win
News
Read the latest news
About
The process and partners behind Auckland’s brand