Use the checklist below to see if your communications are helping tell Auckland’s unique, authentic story.
Tick the circle beside each question if you can answer ‘yes’.
Region of Wairuatanga, Collective Worlds, Playground for Ideas, and Urban Oasis are Tāmaki Makaurau Auckland’s four brand themes . To tell a coordinated and authentic story of Auckland, we need to align our communications to one or more of these themes. Does your communication reflect our brand themes?
Our essence: Auckland enriches and improves you. Will you audience be left feeling that our region and experiences will have a positive impact on them?
Ka pai rā tēnei mahi - great work. You’re telling Auckland’s unique, authentic story.Clear
You’re close! Download the Tāmaki Makaurau He Aratohu Auckland Playbook or watch the video for more on how to shape your communications around Auckland’s brand.Clear