Brand checklist

Use the checklist below to see if your communications are helping tell Auckland’s unique, authentic story.

Brand checklist

Tick the circle beside each question if you can answer ‘yes’.

Does your communication align with Auckland’s brand themes?

Region of Wairuatanga, Collective Worlds, Playground for Ideas, and Urban Oasis are Tāmaki Makaurau Auckland’s four brand themes . To tell a coordinated and authentic story of Auckland, we need to align our communications to one or more of these themes. Does your communication reflect our brand themes?

Does our essence underpin your message about Auckland?

Our essence: Auckland enriches and improves you. Will you audience be left feeling that our region and experiences will have a positive impact on them?

Are you helping to close our narrative gap around Māori culture?

We currently don’t do a good job of telling the world that Māori culture is integrated into everything we do. Incorporating Te Reo Māori is a great place to start.

Are you helping to close a narrative gap around Auckland’s urban environment?

The rest of the world knows that we live in a beautiful place, but doesn’t know that Auckland is also a thriving, cosmopolitan city. Do your communications help change those perceptions?

Am I on brand?

Your result:

76^%

Ka pai rā tēnei mahi - great work. You’re telling Auckland’s unique, authentic story.

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Your result:

xx^%

You’re close! Download the Tāmaki Makaurau He Aratohu Auckland Playbook or watch the video for more on how to shape your communications around Auckland’s brand.

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