The Auckland is Calling campaign showcases and unites events and activities in Tāmaki Makaurau, encouraging Aucklanders and visitors to safely get out and experience everything our region has to offer. 

The creative idea for the Auckland is Calling campaign, is drawn from the concept of the Tomokanga. For centuries, arches have been used around the world as gateways, symbolising a passage to the other side. In Aotearoa New Zealand, we have our own traditional Māori gateway – a Tomokanga - an entrance to a significant site, and in our case to Tāmaki Makaurau Auckland and all it has to offer its residents and visitors.

The Tomokanga design was created for this campaign by artist Arekatera Katz Maihi (Ngāti Whātua) and it represents our welcome through it, to Tāmaki Makaurau Auckland.