After winning Place Brand of the Year at 2020’s City Nation Place awards conference and following an article with The Place Brand Observer in March 2021, two of Tātaki Auckland Unlimited’s brand and marketing leaders were interviewed by place brand expert Florian Kaefer. 

This interview podcast with Shelley Watson, Clare Barker (both Tātaki Auckland Unlimited) and Florian Kaefer (The Place Brand Observer) delves into our place brand journey so far, the strengths and benefits of Auckland as a place to invest, live, work and visit, how we’ve approached city branding, and how important stakeholder communication is with our city's marketers and business leaders. We also touch on our stance on climate change and sustainability, and how the global covid-19 pandemic has influenced and changed our decision-making and our ways of working.

Listen to the podcast below:

"Tāmaki Makaurau Auckland is known as a place for being easy to do business, innovative and collaborative - a wonderful place for investors and entrepreneurs. "

While our research, Place DNA and what makes Auckland unique is complete, building our place brand domestically and internationally has only just begun! Each day here at Tātaki Auckland Unlimited we are building on our brand resources for everyone who promotes Auckland as a destination to live, work, study, invest or do business to use, so that collectively we can tell consistent stories that align with who we are as a region.  

To find out more about the research undertaken, our place brand and themes, along with getting free resources to help in your marketing you can view our brand hub here